Pitch — PDF
Product Overview & Pitch
SELF, INC. Life Program
A shareable brief for partners, investors, collaborators, and external AI tools.
1What it is
SELF, INC. Life Program is an interactive, faith-based recovery companion that helps people rebuild their life capacity across three departments — Body, Mind, and Spirit — one gentle day at a time.
It turns the SELF, INC. handbook (a 108-question life audit + daily micro-habits) into a living, gamified mobile experience: a personal “CEO Office” where the user is the Chief Everything Officer of their own recovery.
- Audience: adults in recovery (addiction, grief, burnout, life-transition) who want a structured, hope-filled, Spiritually-grounded daily program.
- Promise: “Stop drifting. Start running your life like a company — with grace.”
- Tone: calming, premium, never clinical; soft sage/earthy palette, flowing organic shapes, warm photography.
2Why it exists
Recovery is daily, but most tools are either clinical trackers or devotional readers — rarely both. SELF, INC. fuses a measurable life audit (108 questions, 36 per department, 0–216 score) so progress is visible, daily micro-habits tied to each department, and faith + community woven through the whole experience.
3The three departments
| Department | Focus | Example habits |
|---|---|---|
| Body | Sleep, movement, water, fuel | Wake-Up tool, water intake, walk, whole-food check |
| Mind | Thoughts, focus, input | Read/Watch/Listen, thought reframe, journaling |
| Spirit | Prayer, gratitude, connection | Prayer tool, gratitude journal, kudos |
4Core features
🏠 CEO Office Dashboard
Daily home: Grace quote + Scripture, one-tap Daily Scorecard (29 micro-habits), capacity wheel per department, Grace Token balance, interactive decorable Office scene.
🔑 Daily Open Ritual
Morning “key turn” that checks the user in, extends the recovery streak, and unlocks the day.
📋 108-Question Life Audit
Guided 4-stage assessment with 3-point scoring, savable progress, and an emailable Snapshot summary.
🛠️ Tools Tab
Logs, Gratitude Journal, Thought Reframer, To-Do List, Vision Board, Joy Break, and the Handbook reference.
🎮 Joy Break
Calming Block Blast puzzle (soft palette designed to down-regulate) and retro Space Invaders.
💎 Grace Token Shop
Earn tokens via habits/audits/streaks; spend to unlock office decor — a non-anxious reward loop.
💌 Kudos & Affirmations
Community celebration wall and affirmation sticky-note board.
🆘 Crisis Support
Always-on “In Crisis?” button + Support page with 988, 911, and vetted resources.
💳 Membership & Account
Freemium model with Base44 Payments checkout and automatic membership lifecycle handling.
5How it keeps people coming back
| Lever | Mechanism |
|---|---|
| Accountability | Daily key-turn ritual + streak |
| Visibility | Capacity %, 0–216 audit score, daily scorecard |
| Reward | Grace Tokens → office decor unlocks |
| Community | Kudos wall + affirmation board |
| Care | Always-on crisis button + evening email nudges |
| Faith | Daily Grace quote, Scripture, prayer tool |
6Technical snapshot
- Frontend: React + Vite + Tailwind, Framer Motion, shadcn/ui, mobile-first (publishes to iOS/Android + web/PWA).
- Backend: Base44 BaaS — auth, entities, integrations, serverless functions, workflows, RLS-secured data.
- Payments: Base44 Payments (Wix) for memberships; webhook-driven access.
- AI: LLM-powered thought reframes; file upload for vision boards; YouTube feed for ministry content.
7Business model
- Freemium lead magnet: free audit + daily tools; paid membership unlocks the deeper recovery toolkit.
- One-time & membership options via Base44 Payments.
- Handbook upsell to the physical/digital SELF, INC. handbook.
- Retention engine (streaks, tokens, decor) keeps LTV high.
8One-line pitch
SELF, INC. Life Program is the daily, faith-based recovery companion that turns rebuilding your life into running your own company — with a 108-question life audit, one-tap daily habits, Grace Token rewards, and a community that celebrates every win.
